Social Media Guide

This is a 30-day working plan, not a tour of every social network. You leave with live accounts, a clear reason for each platform you keep, and a publishing rhythm you can repeat after the month ends.

Beginners at a school, nonprofit, or small organisation who have been asked to 'do social media' and need a starting structure. You do not need a following, a design team, or a daily content studio.

• One person can run it, or a small team can share the roles
• Works for a school, a nonprofit programme, or a small business
• Assumes you are starting, or starting over, on purpose

The first week is setup. You decide which platforms you will actually maintain, claim the names, and make each profile understandable to a stranger.

• Pick two platforms you can sustain. Leave the rest for later.
• Use one name, one logo, and one short description everywhere.
• Turn on two-factor authentication and note who holds the login.
• Write a one-sentence answer to: who is this for, and why should they follow?

The second week is observation. You learn how each chosen platform actually works before you try to fill it.

• Spend time as a reader: what gets saved, shared, or ignored in your field.
• Note the format each platform rewards: short text, photo, short video, or a link.
• List five accounts you respect and write down one habit from each.
• Draft a simple content mix: updates, useful tips, and proof of the work you do.

The third week is repetition. You publish on a schedule small enough to keep, and you prepare posts in a batch so a busy day does not wipe out the plan.

• Choose fixed days. Three posts a week is enough to start.
• Batch the writing once, then only publish and reply on the other days.
• Each post needs one job: tell people something, show the work, or invite a next step.
• Reply to comments in the same sitting you publish. That is part of the habit.

The last week is a review, not a new strategy. You look at what you actually published, what people responded to, and what you will repeat next month.

• Keep the posts that earned a reply, a save, or a visit. Drop the rest from the mix.
• Write next month's calendar from the posts that worked.
• Confirm who posts, who replies, and where the logins live.
• Stop any platform you did not touch. An empty account is not a presence.

A named set of accounts, a written description of who they are for, a four-week record of posts, and a calendar you can run again without starting from zero.